Category Archives: Reputation management

Small Business Trends Presents: Bob Jenkins of Leadpages: Most Small Businesses Still Don’t Believe They Need Landing Pages

from Small Business Trends https://www.youtube.com/watch?v=GUk7-7IRi0Q
via IFTTT

The post Small Business Trends Presents: Bob Jenkins of Leadpages: Most Small Businesses Still Don’t Believe They Need Landing Pages appeared first on RepPilot.

from RepPilot http://reppilot.com/info/small-business-trends-presents-bob-jenkins-of-leadpages-most-small-businesses-still-dont-believe-they-need-landing-pages/
via RepPilot

Local SEO for Brick and Mortar Businesses Guide – FREE PDF

Have you been struggling with how to use SEO (search engine optimization), one of the most effective digital marketing strategies, for your brick and mortar business locations? Let’s talk about local SEO, how you can make your business rank higher in local search results, and the free Local SEO for Brick and Mortar Businesses Guide below that teaches you how to do it.

Local SEO for Brick and Mortar Business Guide – Free Download Below

There is so much talk about search engine optimization for small businesses, but a lot of the chatter revolves around optimizing the web pages of businesses with a strong online presence who can sell a product or service online. What you really need to know are the things you can do on your website (on-page) and online (off-page) to make your business show up when people in your area are looking for businesses like yours.

Brick and Mortar Businesses Need Specialized Local SEO

When your business relies on local customers to be successful, general SEO just isn’t enough. Local SEO for brick and mortar businesses focuses on proven search engine optimization tactics that put your business at the top of local search results for people in your geographic area.  These local searches are performed by customers looking to make a purchase soon, most of them the same day.

local seo checklist stats

A dentist in Colorado Springs, for example, with a dental clinic that serves just the surrounding area should have an SEO strategy as part of their marketing plan just like every other business.  But with no service or product that can be sold and delivered from an online transaction, their SEO strategy needs to be focused specifically on local search results.  

A local dentist won’t rank on the first three pages of search results (which is the furthest anyone will look) for any meaningful keywords competing against every dentist in the country.  And if he somehow ranked first page in global search results, what good is it if someone a thousand miles away saw his clinic on the first page of search results because of a blog post on veneers?  That is why brick and mortar businesses need specialized local SEO  to rank high in the local searches that bring in new customers.

The Local SEO for Brick and Mortar Businesses Guide

The Local SEO for Brick and Mortar Businesses Guide is a free PDF booklet you can download to learn the On-page and Off-page SEO tactics that get your business to the top of local search results.  Many of the things you need to do as part of your local SEO strategy are small tasks that will have a huge impact.  And if you are new to SEO or want to understand more about the “why” behind this strategy, then the Local SEO for Brick and Mortar Businesses Guide also includes resources to help you understand how everything works together and get things done easier and faster.

Mastering local SEO involves executing a handful of On-page and Off-page SEO tasks that optimize your website for long-term local search visibility.   When done right, it helps search engines and search users find, sort and prioritize your most important information such as location, services, and benefits. Get started TODAY with the Local SEO for Brick and Mortar Businesses Guide.

 

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Local SEO for Brick and Mortar Businesses Guide – FREE PDF appeared first on Reputation Loop.

from Reputation Loop http://ift.tt/2onPsM4
via IFTTT From Our Associates at Reputation Loop

The post Local SEO for Brick and Mortar Businesses Guide – FREE PDF appeared first on RepPilot.

from RepPilot http://reppilot.com/info/local-seo-for-brick-and-mortar-businesses-guide-free-pdf/
via RepPilot

Small Business Trends Presents: Startups Can Succeed by Providing Simplicity, But Simplicity is Hard to Deliver

from Small Business Trends https://www.youtube.com/watch?v=2Q39r3Ihj9g
via IFTTT

The post Small Business Trends Presents: Startups Can Succeed by Providing Simplicity, But Simplicity is Hard to Deliver appeared first on RepPilot.

from RepPilot http://reppilot.com/info/small-business-trends-presents-startups-can-succeed-by-providing-simplicity-but-simplicity-is-hard-to-deliver/
via RepPilot

SMB Lead Generation Strategy – FREE eBook Download

There is a new challenge for SMB’s:

Developing an effective lead generation strategy in an internet-dependent marketplace.

As consumers become more and more reliant on the internet, there has been a drastic shift in how they research, receive, and pay for products and service. Has your lead generation strategy changed?

With a wealth of information at their fingertips, buyers can complete most their purchases online.  If they do need to visit your business to purchase, most of the work is done, and with a decision made before they reach your doors.  Gaining and retaining a customer’s interest through the entire buying cycle has become even harder.

You Need a Lead Generation Strategy

As a small business, you need to develop an innovative lead generation strategy that gets your business in front of your ideal customer, so you can build trust and convert prospects into leads. Generating high-quality leads that are ready to become customers is a top priority for any company wanting to increase sales and grow their business.

You are out of business if you don’t have a prospect.” – Zig Ziglar

Whether your business is online or on the corner, effective lead generation changes the game.  With lead generation strategy in hand, your marketing stays focused on targeting the ideal audience with engaging messaging, and your sales team is having a very different conversation.

NO LEAD – COLD SALES

You.Are you interested in buying a pool?”

Prospect.No. I rent this house.”

QUALITY LEAD SALES

You.Glad you got a chance to look at the ‘Before You Add a Pool Checklist’ and I just wanted to see if you had any questions that weren’t answered.

Prospect.Actually, I just bought a house, and I’m looking to add a pool. Can I get an estimate?

You.YES!

SMB Lead Generation Strategy eBook COVER

Time to Change the Conversation – Download the Free SMB Lead Generation Strategy PDF

 

Your lead generation strategy lays out the process of sparking interest in your business to get prospects into your sales pipeline.  When you’ve figured out what your potential customer wants, and you can tie that to a valuable offer you will consistently generate quality leads.

Learn more about Lead Generation Strategies with the SMB Lead Generation eBook from Reputation Loop ™

Driving quality leads to your business with a solid lead generation strategy will take planning and consistent effort, but the ROI is unmatched when compared to traditional and outbound marketing tactics.  Working on creating quality content and valuable offers is just the start.  You’ll need to nurture social, online, and face-to-face relationships, while deploying engaging email marketing campaigns and using multiple channels to get your offers in front of the right audience.

 

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post SMB Lead Generation Strategy – FREE eBook Download appeared first on Reputation Loop.

from Reputation Loop http://ift.tt/2oJBTdn
via IFTTT From Our Associates at Reputation Loop

The post SMB Lead Generation Strategy – FREE eBook Download appeared first on RepPilot.

from RepPilot http://reppilot.com/info/smb-lead-generation-strategy-free-ebook-download/
via RepPilot

Small Business Trends Presents: 5 Tips to Choose a Customer Loyalty Program for Small Businesses

from Small Business Trends http://www.youtube.com/watch?v=0iJJwJbCPHI
via IFTTT

The post Small Business Trends Presents: 5 Tips to Choose a Customer Loyalty Program for Small Businesses appeared first on RepPilot.

from RepPilot http://reppilot.com/info/small-business-trends-presents-5-tips-to-choose-a-customer-loyalty-program-for-small-businesses/
via RepPilot