Category Archives: Reputation management

White Label Reputation Management – Next Step to Huge Profits

Looking for a way to easily add another revenue stream to your business while providing a new suite of valuable services to your clients? White label reputation management software lets your business deliver more services and take all the credit while an established platform, with expert support, provides the service. If you are a digital marketer or agency with clients, it’s the next logical step in the quest to do less work and make more money.

How does this sound?

Your business could be earning monthly recurring income while providing the reputation management solution your clients need to build and monitor their online reputation.

By using a white label reputation management solution, you get everything you need to introduce and maximize a new income stream that benefits your clients and your bottom line.

But… let’s back up and clarify what “white label” means.

What is a White Label Service?

A white-label service is a product or software as a service (SaaS) from a third-party that you purchase, rebrand with your own branding or company name, and then resell as your product. Specifically, here we are talking about white-labeling the Reputation Loop reputation management software, making it look like a service run by your business or agency and selling that service to your clients.

White Label Reputation Management

White labeling reputation management has immediate and long-term benefits

Offer an additional valuable resource to your clients

Expand your current service offerings and meet existing client demand for reputation management. With a new service, you will also increase client retention and draw in new clients who are looking for more full-service options.

Your clients will benefit from the ability to:

  • engage with their customers through automated email and text
  • gather feedback, address issues, and make improvements
  • encourage customers to leave reviews where they matter most
  • monitor review sites to quickly respond to negative reviews
  • monitor business directories for accuracy and consistency
  • rank higher in search engine results by building a 5 Star online reputation

Adding a steady income stream without the massive investment of developing a new product

White labeling an established reputation management software allows you to offer new and necessary services to your clients without diverting time and manpower towards researching, developing and deploying a new product.

Ability to focus on your core business while increasing revenue

Launching and supporting a new service can be incredibly time-consuming, but not if you are white-labeling an established reputation management platform. Grow your customer base and increase revenue without diverting resources like sales and admin from your core business.

Access to the technology and expertise of the white label provider

As a white label reputation management reseller you customize the entire platform with your own branding and URL and have full access to our platform.

Reputation Loop supplies a full suite of marketing materials and training for our white label resellers to get up and running quickly. These include professional sales videos, powerpoint presentations, flyers, postcards, business cards, email scripts, phone scripts, and traffic strategies.

Grow and enhance your reputation with branded services

Offering a service that your business has white-labeled as your own branded solution means you retain the perceived value of that service without having to give credit to another brand. That means clients stay with you for this service instead of going to the source and handling their own reputation management.

Agencies and Digital Marketers Love Reputation Loop

White Label Reputation Management Review

Reputation Loop Review Game Changer

Reputation Loop Review Easy to Use2

White Label Reputation Management Review 5 Star

White Label Our Reputation Management Software Platform

Grow your business and increase revenue by offering a valuable solution that helps your clients by white labeling reputation management services. Reputation Loop has aggressive pricing with deep discounts so you can grow your business quick and easy. As an agency or reseller, you can use Reputation Loop’s white label reseller package and provide this multi-million dollar software as your own.

INTERESTED? Learn how easy it is to add a white label reputation management platform to your list of services.

 

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USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

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Putting Customer Reviews to Work in 2018 – Build a Better Reputation

As 2017 fades we find that consumers are relying more and more on social proof such as online reviews to make their buying decisions. You know how important your online reputation is for growing your business, that’s why we’re going to show you how to leverage your online reviews to show customers you are the right choice, right now.

Customer Reviews are Even More Important in 2018

Positive Customer Reviews Influence Buying Stats

Nearly all consumers (90%) look at online reviews when making buying decisions. All the creative marketing and advertisements your money can buy won’t persuade a customer if you don’t have a stellar reputation online where consumers research their purchases.

Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.

Reviews also give you the customer feedback you need to improve your customers’ experience.  A recent study by Temkin Group showed that companies that are focused on customer experience have more than a 16% advantage over competitors in willingness to buy, reluctance to switch brands and likelihood to recommend.

Get Recent Customer Reviews Online More Often

Consumers are researching to find the best services and products, relying on online reviews and ratings to help guide them. With the explosion of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.

Here’s How to Get More Positive Reviews Online More Often

  1. Have a great service/product and provide excellent customer service. No business is perfect, but if you give your best, customers will recognize it. In appreciation, many will leave a great review where they would have otherwise not reviewed at all. Make a great first impression, follow through on your promises and customers will want to share that experience with other people. 
  2. Make it easy for customers to complete and submit reviews. Keep the review process short and easy. Provide star rating systems and enable comment functions on your websites. Provide links or clickable images directly to your pages on the popular review sites they are accustomed to using such as Google and Yelp. Remember to provide a few options for where they can leave a review for better conversion.
  3. Make your presence known while monitoring and moderating review channels. Pay close attention to the sites you want your customers to review your business on and ensure a prompt response to issues or problems to handle any negative reviews. Make sure your business is listed on any third-party sites your customers might be visiting. This also applies to major social media sites, as younger demographics tend to voice their opinions on their preferred social media networks.
  4. Ask for a review and send reminders if you have the customers email address. Some business owners are embarrassed to ask for a review but as the saying goes, “closed mouths don’t get fed.” Be honest and say you are trying to grow your online exposure and reviews really help other customers find your business so it would mean a lot if they could take a minute to leave a review.
  5. Time your review request promptly after the service or purchase. Your best chance of getting feedback from people is right after the transaction. The longer you wait, the completion rates for reviews quickly declines. If your business captures emails, this is the best way to connect with customers immediately to request a review.

Local Customer Reviews StatsShow Customer Reviews on Your Website

Showcasing reviews on your website not only helps you acquire new customers by detailing what your users love about your business. Displaying a steady flow of recent reviews also factors into showing up higher in search engine results because Google likes fresh content.

Build Trust in Your Business

Letting website visitors see what your customers think about your products and services increases transparency. With so much advertising and marketing forced on us, consumers look for transparency to know who to trust. When your business demonstrates they have nothing to hide, buyers are more open to listening to your message of why you’re the best choice.

Increase Engagement for Higher Conversion Rates

Customers want to see reviews. When they get to look at those reviews to see those reviews on your site, they are more engaged and stay on your website longer. When users stay on your site longer your conversion rates go up. Give your website users what they want by giving them the recent reviews they are looking for.

Keep Fresh Reviews Continuously Posting Online

According to Search Engine Land, 69% of consumers think reviews older than three months are no longer relevant. A Vendasta list of stats on customer reviews shows around 44% of consumers say a review is only relevant if it was written within the last month.

Additionally, how recent and how many reviews are found factor into the reviews algorithm Google uses to rank websites. Businesses that keep a steady stream reviews keep credibility with both consumers and search engines.

Learn How to Leverage Online Reviews to Grow Your Business

Prioritize the process of reputation management to save time, gather more five-star reviews, and gain the peace of mind that comes with knowing you are building and protecting a positive online reputation.

If you’d like to learn more about online reputation and automated customized review management, you can click through Reputation Loop’s features and blog.

When you know how powerful good reviews are in bringing new customers and increasing exposure, you’ll find that allocating a part of your marketing budget to the professional management of customer reviews through services like Reputation Loop is an easy decision.

 

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USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Putting Customer Reviews to Work in 2018 – Build a Better Reputation appeared first on Reputation Loop.

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Small Business Trends Presents: 10 Ways to Prepare Your Business for a Natural Disaster

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Small Business Trends Presents: Richard Busby of AWS: Amazon Web Services Provide Traditional SMBs With Many Tools to Help Them Grow

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2018 Local SEO Strategy Planning Using 2017 Lessons Learned

As another whirlwind year comes to a close let’s take a look at what changed in Local SEO in 2017, the lessons we learned, and how we can use that information to create a winning 2018 Local SEO strategy.

With the number of changes that happened in search engine optimization, especially on the local level, there are new factors to take into account when planning for more effective Local SEO in 2018.

Local businesses owners won’t need to make significant changes, as traditional local SEO tactics are still useful. However, businesses that recognize and capitalize on new and better ways to optimize for local search are the ones who will rank above competitors in key local search results.

2017 Local SEO Lessons Learned & 2018 Local SEO Strategy Planning

Take advantage of the opportunity to grow your business using lessons learned from Local SEO in 2017 to build a better 2018 Local SEO strategy.

2017 Local SEO Ranking Factors

Many Business Aren’t Optimizing for Local Search or Doing It Wrong

As we worked through 2017, small and local businesses became increasingly aware of the importance of showing up in local search results, and the colossal impact ranking high in search and map results had on earning more revenue and growing their business. Though business increased their local marketing budgets, they still lagged on using location data to optimize their product and services web pages for search.

Ranking low in search results, or not ranking at all makes a business invisible.  That means no new customers, no growth, and a declining customer base who has or will find another business on their next search.  The winners in 2017 were businesses who knew how to use location data, business listings, and reviews to let search users know that they were close by, open for business, and loved in their community.

ADD TO YOUR LOCAL SEO STRATEGY:

Location data such as city, address, neighborhood, and landmarks should be consistently and accurately be a focus of all on-site and off-site local search optimization activities. 

The first priority for showing up in local and map search results is to optimize your Google My Business Listing by filling it out in its entirety, adding photos with your location in the tags, and getting continuous positive reviews posted to your Google listing. 

When a business’s name, address, and phone number (NAP) are inconsistent on different online directories search engines, don’t want to use that business in results and possibly give their search users bad information.  That means your business won’t rank in local searches if your business listings are inaccurate.  Ensure your business listings are accurate, consistent and everywhere they need to be.

Online Reputation Isn’t Solely Under Your Control

Your business’s online reputation isn’t solely under your control; this is probably why they call it Reputation Management and not Reputation Control. Your “brand” and the perception of your business is no longer made up of the marketing messages you create internally. With the dozens of platforms available for customers to review and rate your business with ease, you have to MANAGE what is said and displayed about your business.

2018 Local SEO Reviews Important

One customer can turn a five-star reputation into a low-rated nightmare.  With the influence of user-generated content and social proof becoming stronger and stronger as more people rely on internet searches to do research and make buying decisions, businesses need to understand the importance of having a positive and persuasive online presence.

ADD TO YOUR LOCAL SEO STRATEGY:

Reputation Management has to be a part of your local SEO strategy going forward.  Ensure you have a Reputation Management process in place that gathers feedback from customers, handles negative experiences before customers hit review sites, and pushes your happiest customers to leave reviews on sites that matter most to your business.

Reviews are a high ranking factor for local search and also factor into appearing in the local pack on Google results pages, right below those top ads.

2018 Local SEO Mobile Searches

Mobile Smartphone and Tablet Users are Increasing – and They Demand Mobile Friendly Experiences

You’ll remember the big fuss around “Mobileggedon 2017” and how the world was going to end if you didn’t have a mobile-friendly website.  Websites that didn’t join the mobile-friendly movement were given fair warning that Google would not continue to rank their clunky websites as mobile search engine use grew to be more than 50% of all users.

As mobile use continues to grow, especially in local searches, mobile-friendly sites dominate search results.  Businesses who cater to local mobile audiences with their SEO efforts are also reaping the rewards of marketing focused on literally “being where your customers are.”

2018 Local SEO Mobile Offers

ADD TO YOUR LOCAL SEO STRATEGY:

We’ll work on the safe assumption that almost every single one of your customers have a smartphone (or 5) in their household.  Go beyond mobile-friendly and make your website an ever-mobile-loving marketing tool.  Optimize all aspects of your website for a pleasant experience for people on their smartphones looking to spend money today.  While you’re at it save some trees and figure out a cost-effective way to add digital coupons for mobile users to your POS system.

Planning your 2018 Local SEO Strategy

Traditional search engine optimization techniques are still going to work for your business in 2018.  But as SEO evolves, especially with local searches, there are multiple opportunities to increase search traffic and get your business in front of paying customers with organic search results, map search results, local packs, searches on review sites, and even paid ads.

As you develop your 2018 marketing plans and budget, take time to reflect not only on the lessons learned in 2017 across the local SEO landscape but also weigh and measure the effectiveness of your business’s search optimization activities over the past year.

  • What worked?
  • What didn’t?
  • Which activities gave you the greatest push in raising your local search ranking?
  • What is the top-ranked local competition in your industry doing that you aren’t?

Use this information to plan out a 2018 Local SEO strategy that puts your business at the top of local search results where new customers are going to find a highly rated service or product they want to do business with.

 

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 2018 Local SEO Strategy Planning Using 2017 Lessons Learned appeared first on Reputation Loop.

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Small Business Trends Presents: Marcus Lemonis: The Profit Isn’t About SMBs, It’s About How People Are Transformed By Opportunity

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Small Business Trends Presents: Why Your Small Business Needs to Keep Selling to Its Customers

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Small Business Trends Presents: Rod Drury of Xero: Cloud-based Accounting Trends – AI, Role of Accounting Advisors, More

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Holiday Local SEO To Do List – Get Found Fast This Season

It’s that time of year when everything is centered around your holiday plans.  That includes how to best market your business to local customers looking to spend vast amounts of money not only to give gifts but to make any part of the hectic season easier, faster and more pleasant.  If your business can meet the needs and solve the problems of holiday shoppers, you need to get seen in local search results. Make sure you’re getting found first with this Holiday Local SEO to Do List.

Your Holiday Local SEO To Do List

[  ] Check Business Listings in Local Directories

First thing on your Holiday Local SEO to do list: Make sure your business listings are live, accurate, and consistent across local business directories.  Be sure to include Google My Business, review sites, and social networks locals use to find your business. Managing and monitoring your business listings year around is essential, but especially around the holidays where traffic is high, and hours change, you don’t want any potential customer having difficulty reaching you.

Accurate Business Listings Reputation Loop

Inaccurate, duplicate, out of date, or differently spelled business listings can lead to a long list of problems for search users such as:

  • Not finding your business in search
  • Driving to a wrong address
  • Calling a disconnected number
  • Showing up when you’re closed because you didn’t update holiday hours
  • Location pins in the wrong place on navigation maps

Avoid all of these problems by updating your local listings with holiday hours and verifying that your Name, Address and Phone number (NAP) are correct and the same across all networks. Don’t stop in the New Year though – make sure you are monitoring and managing your business listings throughout the year.

[  ] Update Your Holiday Hours on Local Online Listings and Your Website

Many businesses change their hours over the holidays. Look at the hours on your listing and make sure they are set for your holiday hours. Updating your hours on various days over the holidays may seem like a lot of work as you change but mobile search users are given this information when they are looking for somewhere to spend money.

This is especially important for Google My Business accounts. Navigating with Google Maps, and selecting a business that Google believes is closed or closing soon, you will be asked if you still want to go to this location even though it is closed or closing within the hour. Don’t lose customers because you have wrong hours listed. While you are at it, update your payment options if they have changed to avoid disappointing paying customers.

[  ] Calendar Google Posts to Highlight Your Specials and Events

Google My Business introduced Google Posts as a way to share fresh content with people who find your business through Google Search.  This new Google My Business feature lets you create posts with content you want to be displayed to customers when they find your business on Google. Publish your events, products, and services directly to Google Search in the Knowledge Panel and Maps to let search users know what is going on with your business right now.

HOLIDAY LOCAL SEO TO DO LIST GOOGLE POSTS

Promote your sales, holiday hours, specials and events with Google Posts.  You can learn about Google Posts and how to leverage them for your business here on the Reputation Loop blog.

[  ] Promote Your Best Reviews on Social Networks and Your Website

The social media world is fast-paced and has a very short memory. Consistency is key with your profile postings and interactions if you want to keep your audience engaged. Posting your best reviews on your social media profiles puts the information consumers really want right in front of their faces.

The reviews you post are not only part of the feed seen by your connections, friends, and followers, but they are also part of your timeline. If prospects search your social media networks for your products/services by your business name or your locality, they will see these five-star reviews.

Another SEO win is when people do online research on your business name, your social media profiles are usually part of the top results. Those prospects who discover your social media profiles can also travel back as far as they want in your posts stream and see not only the smart content you’ve posted but real reviews, by real people who think everything your business does is fantastic.

social_media_shares_reputationloop

The best way to raise your social media ROI is to automate many of the tasks associated with maintaining and growing your social media presence with software that will automatically post your five-star reviews to your social media profiles on the major networks.

[  ] Have a Review Management Plan in Place to Handle Bad Reviews and Complaints Immediately

Customer Review Management is a real thing; it is vital to the success of your business. Monitoring and responding to reviews is especially crucial during the holiday season where competition for business is high, and consumers are relying on reviews to make fast purchasing decisions. A customer’s holiday spirit can deteriorate quickly during a season many people find stressful. That could lead to bad reviews for your business.

Having a Review Management Plan in place lets you leverage good reviews and handle bad reviews with equal ease.  Read “Handling Negative Reviews by Creating a Process” when you get a chance but here’s a quick tip list on how to responding to negative reviews.

Responses to negative customer reviews should:

  • Be prompt, short, and to the point
  • Customized to address the issue specifically
  • Offer an apology for the negative experience
  • Provide a resolution or improvement when possible

The Holiday Local SEO To Do List – G.S.D.

Check off this Holiday Local SEO To Do List and get off the local optimization naughty list. Maybe this is the season you get everything you wanted.  Imagine higher ranking in local search, an increased click-through-rate to your business website, more sales, and a better search engine and purchase experience for the user all wrapped up in a pretty bow just for you.

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Holiday Local SEO To Do List – Get Found Fast This Season appeared first on Reputation Loop.

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