Google + is a sleeper, but the wise merchant and internet marketer will soon be paying a lot more attention.
It represents the melding of all that is Google into one place, and slowly but surely it will be the place you absolutely have to be, whether you want to or not, IF you want to be successful marketing online.
For local businesses the key element has to be the Google Plus Local Pages.
These have emerged as the successor to the Google Places pages which had several other names over the past few years.
Google Plus local pages remain the single most important individual thing you can do to become visible online for FREE!
Although, if you want to use my services to optimize your site I will charge you a one time fee for set up and a small retainer to keep you in the pink over time.