Press Releases Are Powerful Twice Over
A well done press release can not only get your business solid media attention and free publicity, it can become a useful tool to assisting you your off page SEO.
A Solid Press Release issued through one of the Recognized Press Release Services such as PRWeb, not only makes it way into local, national and international newsrooms, it finds its way into local community papers as well.
Additionally, Google loves news and posts relevant news articles prominently within search results when it deems it appropriate.
This technique has lead to an entire strategy around press releases that is well worth exploring in competitive high value niches.
Setting up a proper press release is an art in itself and getting it distributed is not without cost. However, in the proper situation, it is a powerful tool.