There is a new challenge for SMB’s:
Developing an effective lead generation strategy in an internet-dependent marketplace.
As consumers become more and more reliant on the internet, there has been a drastic shift in how they research, receive, and pay for products and service. Has your lead generation strategy changed?
With a wealth of information at their fingertips, buyers can complete most their purchases online. If they do need to visit your business to purchase, most of the work is done, and with a decision made before they reach your doors. Gaining and retaining a customer’s interest through the entire buying cycle has become even harder.
You Need a Lead Generation Strategy
As a small business, you need to develop an innovative lead generation strategy that gets your business in front of your ideal customer, so you can build trust and convert prospects into leads. Generating high-quality leads that are ready to become customers is a top priority for any company wanting to increase sales and grow their business.
“You are out of business if you don’t have a prospect.” – Zig Ziglar
Whether your business is online or on the corner, effective lead generation changes the game. With lead generation strategy in hand, your marketing stays focused on targeting the ideal audience with engaging messaging, and your sales team is having a very different conversation.
NO LEAD – COLD SALES
You. “Are you interested in buying a pool?”
Prospect. “No. I rent this house.”
QUALITY LEAD SALES
You. “Glad you got a chance to look at the ‘Before You Add a Pool Checklist’ and I just wanted to see if you had any questions that weren’t answered.”
Prospect. “Actually, I just bought a house, and I’m looking to add a pool. Can I get an estimate?”
You. “YES!”
Time to Change the Conversation – Download the Free SMB Lead Generation Strategy PDF
Your lead generation strategy lays out the process of sparking interest in your business to get prospects into your sales pipeline. When you’ve figured out what your potential customer wants, and you can tie that to a valuable offer you will consistently generate quality leads.
Learn more about Lead Generation Strategies with the SMB Lead Generation eBook from Reputation Loop ™
Driving quality leads to your business with a solid lead generation strategy will take planning and consistent effort, but the ROI is unmatched when compared to traditional and outbound marketing tactics. Working on creating quality content and valuable offers is just the start. You’ll need to nurture social, online, and face-to-face relationships, while deploying engaging email marketing campaigns and using multiple channels to get your offers in front of the right audience.
About The Author
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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