Three (3) Pack Success Keys

The holy grail for local building contractors, home remodelers and the like is to appear on the Google 3 pack for their particular set of specialties in their primary market.

Why? Because it is…

• FREE
• Very Powerful

Now some caveats to the FREE comment. True the beauty of the position is that it is free. If you can get there, Google treats you to prime real estate at no charge.

Getting there may however require an investment in some professional assistance in getting your website and other backend features properly set up.

This is one of the services I as a Minneapolis Internet Marketing Consultant provide to my clients.

But we can start with the key features Google admits matter.

These simply are: Relevance, Prominence and Distance.

Google uses these to  find what they think is the best match for any one person’s search.

Each search is treated as a unique episode, and is based on where the searchers computer or cell phone is and just what keyword or phrase the person used to initiate their search.

If Google thinks the person is looking for information they tend to show results that do not include the 3 pack.

If Google thinks the person is actually shopping for a possible vendor, they usually show a 3 pack based on the three criteria.  The most significant of which is often location.

People in Minneapolis do not particularly want to see Painters from Madison Wisconsin, for example or St Cloud.

This gets tricky within the metro area as there are good contractors in Blaine and in Lakeville, as well as Minneapolis proper.

While all are close, which ones that show needs to be sorted out via other criteria.

Here prominence seems to play a larger role. In some cases we have seen businesses with what we consider to be relatively weak websites rank well.  These tend to be older more established firms that have been around for decades.

So does this mean that if you are only a dozen years of months old, that you are out of the running. No.

But the challenges are a bit more steep.

The good news for most contractors though is that your competitors, like you are spending most of their time in the field and marketing as they always have.

Depending on word of mouth and trade shows, call centers etc. to drive customers to them.

What I am really saying is that so far, most of your competitors are not clued into the process to get them to rank in the three pack and that means there is still a chance for you to break through and grow your business based on enlisting Google as a free sales agent on your behalf.

Getting to the three pack though will be worth the effort. Industry experts suggest as many as 60% of all leads generated from online searches come from the 3 pack.  This may have changed recently as Google has changed is Adwords presentation to include 4 ads at the top of the page. But the 3 pack will still in all likelihood be a strong asset to those who place there.

Most searchers these days are well aware that the top listings are ads.  They tend to see the 3 pack though as a recommendation from Google. and as such are often more likely to click on the 3 pack listings than the ads themselves.

Now what is key about the three pack is that while it is your first priority to get listed there, it is then even more important that your listing show a better review results than your competitors.

That is where our RepPIlot system shines.

It helps you get more positive reviews online than any other easy to use method out there.

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When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

Creating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
2. Identify your ideal customer.
3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

• Start by picking your niche-specific topic (i.e. “building an email list”)
• Internet search for experts and their contact information
• Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
• Expect that some experts won’t respond (which is why you emailed everyone you could find)
• Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Three (3) Pack Success Keys

The holy grail for local building contractors, home remodelers and the like is to appear on the Google 3 pack for their particular set of specialties in their primary market.

Why? Because it is…

• FREE
• Very Powerful

Now some caveats to the FREE comment. True the beauty of the position is that it is free. If you can get there, Google treats you to prime real estate at no charge.

Getting there may however require an investment in some professional assistance in getting your website and other backend features properly set up.

This is one of the services I as a Minneapolis Internet Marketing Consultant provide to my clients.

But we can start with the key features Google admits matter.

These simply are: Relevance, Prominence and Distance.

Google uses these to  find what they think is the best match for any one person’s search.

Each search is treated as a unique episode, and is based on where the searchers computer or cell phone is and just what keyword or phrase the person used to initiate their search.

If Google thinks the person is looking for information they tend to show results that do not include the 3 pack.

If Google thinks the person is actually shopping for a possible vendor, they usually show a 3 pack based on the three criteria.  The most significant of which is often location.

People in Minneapolis do not particularly want to see Painters from Madison Wisconsin, for example or St Cloud.

This gets tricky within the metro area as there are good contractors in Blaine and in Lakeville, as well as Minneapolis proper.

While all are close, which ones that show needs to be sorted out via other criteria.

Here prominence seems to play a larger role. In some cases we have seen businesses with what we consider to be relatively weak websites rank well.  These tend to be older more established firms that have been around for decades.

So does this mean that if you are only a dozen years of months old, that you are out of the running. No.

But the challenges are a bit more steep.

The good news for most contractors though is that your competitors, like you are spending most of their time in the field and marketing as they always have.

Depending on word of mouth and trade shows, call centers etc. to drive customers to them.

What I am really saying is that so far, most of your competitors are not clued into the process to get them to rank in the three pack and that means there is still a chance for you to break through and grow your business based on enlisting Google as a free sales agent on your behalf.

Getting to the three pack though will be worth the effort. Industry experts suggest as many as 60% of all leads generated from online searches come from the 3 pack.  This may have changed recently as Google has changed is Adwords presentation to include 4 ads at the top of the page. But the 3 pack will still in all likelihood be a strong asset to those who place there.

Most searchers these days are well aware that the top listings are ads.  They tend to see the 3 pack though as a recommendation from Google. and as such are often more likely to click on the 3 pack listings than the ads themselves.

Now what is key about the three pack is that while it is your first priority to get listed there, it is then even more important that your listing show a better review results than your competitors.

That is where our RepPIlot system shines.

It helps you get more positive reviews online than any other easy to use method out there.

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When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

Creating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
2. Identify your ideal customer.
3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

• Start by picking your niche-specific topic (i.e. “building an email list”)
• Internet search for experts and their contact information
• Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
• Expect that some experts won’t respond (which is why you emailed everyone you could find)
• Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Three (3) Pack Success Keys

The holy grail for local building contractors, home remodelers and the like is to appear on the Google 3 pack for their particular set of specialties in their primary market.

Why? Because it is…

• FREE
• Very Powerful

Now some caveats to the FREE comment. True the beauty of the position is that it is free. If you can get there, Google treats you to prime real estate at no charge.

Getting there may however require an investment in some professional assistance in getting your website and other backend features properly set up.

This is one of the services I as a Minneapolis Internet Marketing Consultant provide to my clients.

But we can start with the key features Google admits matter.

These simply are: Relevance, Prominence and Distance.

Google uses these to  find what they think is the best match for any one person’s search.

Each search is treated as a unique episode, and is based on where the searchers computer or cell phone is and just what keyword or phrase the person used to initiate their search.

If Google thinks the person is looking for information they tend to show results that do not include the 3 pack.

If Google thinks the person is actually shopping for a possible vendor, they usually show a 3 pack based on the three criteria.  The most significant of which is often location.

People in Minneapolis do not particularly want to see Painters from Madison Wisconsin, for example or St Cloud.

This gets tricky within the metro area as there are good contractors in Blaine and in Lakeville, as well as Minneapolis proper.

While all are close, which ones that show needs to be sorted out via other criteria.

Here prominence seems to play a larger role. In some cases we have seen businesses with what we consider to be relatively weak websites rank well.  These tend to be older more established firms that have been around for decades.

So does this mean that if you are only a dozen years of months old, that you are out of the running. No.

But the challenges are a bit more steep.

The good news for most contractors though is that your competitors, like you are spending most of their time in the field and marketing as they always have.

Depending on word of mouth and trade shows, call centers etc. to drive customers to them.

What I am really saying is that so far, most of your competitors are not clued into the process to get them to rank in the three pack and that means there is still a chance for you to break through and grow your business based on enlisting Google as a free sales agent on your behalf.

Getting to the three pack though will be worth the effort. Industry experts suggest as many as 60% of all leads generated from online searches come from the 3 pack.  This may have changed recently as Google has changed is Adwords presentation to include 4 ads at the top of the page. But the 3 pack will still in all likelihood be a strong asset to those who place there.

Most searchers these days are well aware that the top listings are ads.  They tend to see the 3 pack though as a recommendation from Google. and as such are often more likely to click on the 3 pack listings than the ads themselves.

Now what is key about the three pack is that while it is your first priority to get listed there, it is then even more important that your listing show a better review results than your competitors.

That is where our RepPIlot system shines.

It helps you get more positive reviews online than any other easy to use method out there.

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When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

Creating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
2. Identify your ideal customer.
3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

• Start by picking your niche-specific topic (i.e. “building an email list”)
• Internet search for experts and their contact information
• Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
• Expect that some experts won’t respond (which is why you emailed everyone you could find)
• Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Three (3) Pack Success Keys

The holy grail for local building contractors, home remodelers and the like is to appear on the Google 3 pack for their particular set of specialties in their primary market.

Why? Because it is…

• FREE
• Very Powerful

Now some caveats to the FREE comment. True the beauty of the position is that it is free. If you can get there, Google treats you to prime real estate at no charge.

Getting there may however require an investment in some professional assistance in getting your website and other backend features properly set up.

This is one of the services I as a Minneapolis Internet Marketing Consultant provide to my clients.

But we can start with the key features Google admits matter.

These simply are: Relevance, Prominence and Distance.

Google uses these to  find what they think is the best match for any one person’s search.

Each search is treated as a unique episode, and is based on where the searchers computer or cell phone is and just what keyword or phrase the person used to initiate their search.

If Google thinks the person is looking for information they tend to show results that do not include the 3 pack.

If Google thinks the person is actually shopping for a possible vendor, they usually show a 3 pack based on the three criteria.  The most significant of which is often location.

People in Minneapolis do not particularly want to see Painters from Madison Wisconsin, for example or St Cloud.

This gets tricky within the metro area as there are good contractors in Blaine and in Lakeville, as well as Minneapolis proper.

While all are close, which ones that show needs to be sorted out via other criteria.

Here prominence seems to play a larger role. In some cases we have seen businesses with what we consider to be relatively weak websites rank well.  These tend to be older more established firms that have been around for decades.

So does this mean that if you are only a dozen years of months old, that you are out of the running. No.

But the challenges are a bit more steep.

The good news for most contractors though is that your competitors, like you are spending most of their time in the field and marketing as they always have.

Depending on word of mouth and trade shows, call centers etc. to drive customers to them.

What I am really saying is that so far, most of your competitors are not clued into the process to get them to rank in the three pack and that means there is still a chance for you to break through and grow your business based on enlisting Google as a free sales agent on your behalf.

Getting to the three pack though will be worth the effort. Industry experts suggest as many as 60% of all leads generated from online searches come from the 3 pack.  This may have changed recently as Google has changed is Adwords presentation to include 4 ads at the top of the page. But the 3 pack will still in all likelihood be a strong asset to those who place there.

Most searchers these days are well aware that the top listings are ads.  They tend to see the 3 pack though as a recommendation from Google. and as such are often more likely to click on the 3 pack listings than the ads themselves.

Now what is key about the three pack is that while it is your first priority to get listed there, it is then even more important that your listing show a better review results than your competitors.

That is where our RepPIlot system shines.

It helps you get more positive reviews online than any other easy to use method out there.

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When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

Creating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
2. Identify your ideal customer.
3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

• Start by picking your niche-specific topic (i.e. “building an email list”)
• Internet search for experts and their contact information
• Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
• Expect that some experts won’t respond (which is why you emailed everyone you could find)
• Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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Three (3) Pack Success Keys

The holy grail for local building contractors, home remodelers and the like is to appear on the Google 3 pack for their particular set of specialties in their primary market.

Why? Because it is…

• FREE
• Very Powerful

Now some caveats to the FREE comment. True the beauty of the position is that it is free. If you can get there, Google treats you to prime real estate at no charge.

Getting there may however require an investment in some professional assistance in getting your website and other backend features properly set up.

This is one of the services I as a Minneapolis Internet Marketing Consultant provide to my clients.

But we can start with the key features Google admits matter.

These simply are: Relevance, Prominence and Distance.

Google uses these to  find what they think is the best match for any one person’s search.

Each search is treated as a unique episode, and is based on where the searchers computer or cell phone is and just what keyword or phrase the person used to initiate their search.

If Google thinks the person is looking for information they tend to show results that do not include the 3 pack.

If Google thinks the person is actually shopping for a possible vendor, they usually show a 3 pack based on the three criteria.  The most significant of which is often location.

People in Minneapolis do not particularly want to see Painters from Madison Wisconsin, for example or St Cloud.

This gets tricky within the metro area as there are good contractors in Blaine and in Lakeville, as well as Minneapolis proper.

While all are close, which ones that show needs to be sorted out via other criteria.

Here prominence seems to play a larger role. In some cases we have seen businesses with what we consider to be relatively weak websites rank well.  These tend to be older more established firms that have been around for decades.

So does this mean that if you are only a dozen years of months old, that you are out of the running. No.

But the challenges are a bit more steep.

The good news for most contractors though is that your competitors, like you are spending most of their time in the field and marketing as they always have.

Depending on word of mouth and trade shows, call centers etc. to drive customers to them.

What I am really saying is that so far, most of your competitors are not clued into the process to get them to rank in the three pack and that means there is still a chance for you to break through and grow your business based on enlisting Google as a free sales agent on your behalf.

Getting to the three pack though will be worth the effort. Industry experts suggest as many as 60% of all leads generated from online searches come from the 3 pack.  This may have changed recently as Google has changed is Adwords presentation to include 4 ads at the top of the page. But the 3 pack will still in all likelihood be a strong asset to those who place there.

Most searchers these days are well aware that the top listings are ads.  They tend to see the 3 pack though as a recommendation from Google. and as such are often more likely to click on the 3 pack listings than the ads themselves.

Now what is key about the three pack is that while it is your first priority to get listed there, it is then even more important that your listing show a better review results than your competitors.

That is where our RepPIlot system shines.

It helps you get more positive reviews online than any other easy to use method out there.

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When looking for more effective ways to market your business, you should consider the types of content that increases website traffic and bring in higher quality leads.  According to Content Marketing Institute, 88% of B2B marketers use content marketing and more than half plan to increase their content marketing budget and production over the next 12 months.

With the growth in content marketing, one of the main obstacles marketers and business owners face is a lack of content creation ideas and resources.  Determining what content you want to create and where you will get it is a stumbling block for many small businesses who lack the resources to hire or outsource a content marketer and strategist.  To scale down your content marketing and make it manageable for your business, creating a simplified content marketing strategy can get you over the hump.

Creating a Simple Content Marketing Plan – 5 Step Process

Whether you are addicted to spreadsheets and binders, or live your life in the land of Post-Its and Evernote, the point is to scratch out a simple content marketing plan.  If you can write out, or type out the answers to these five questions, you’ll have a jump off point you can use to produce more effective content.

1. Determine your business goals for your content marketing efforts (leads, traffic, opt-ins…).
2. Identify your ideal customer.
3. Look at your sales funnel and determine where your existing content fits and where there are gaps, drawing on an understanding of what type of content work best at each stage.
4. Identify and calendar what content needs to be produced, for what marketing channel, and the timing of publishing.
5. Determine the metrics important to your business when considering your goals and put a process in place to collect and measure on reportable metrics.

Once you get this done, you’ll know what types of content your business should create and promote to attract higher quality leads to your website.

4 Types of Content that Increase Traffic and Deliver Quality Leads

This list concentrates on blog content as it is the cheapest and easiest form of content for a small business (with a small budget) to produce. Written in-house or contracted out, blog post feed your marketing across many channels including search engine marketing and social media marketing.  Also, it is builds a strong foundation for all your future content marketing efforts because your written content can be economically repurposed into infographics, videos, podcasts, slide presentations, or even ebooks.

Ultimate/Definitive Guides

They say you should do the hardest thing first, so starting us off is the EPIC, ultimate, definitive, comprehensive guide posts.  If you are using these words, you have to deliver some in-depth content because your readers are expecting thousands of words.  That is a lot of work, but if you can do the residual payoff is huge.  Long-form content has the potential to be repurposed whole or in parts in a multitude of ways that could feed your content pipeline for months.

Lists Posts

What’s a list post? Well, you’re reading one.  We started with a little education but really you’re here for the list of 9 content types we promised.  Lists post are everywhere because they work to attract traffic, and they are less work to create.  They are attractive because people like the promise of an easy-to-read and smartly formatted list the can scan.  Picking which parts of the list they want to dive into.  Pack your list with valuable information, and the larger number of points you offer (think 100 Ways to Avoid Paying Taxes) the more popular it will be.

Tools/Resources Posts

Readers believe you are going to save them time or give them an easier way to do things when you use the words “tool” and “resource.”  With the hectic lives we lead, everyone is looking for a tool or resource that will make his or her professional and personal lives better. In writing your post research each tool and let the reader know how they can use it.  Provide useful links that go to a features page, and include the cost in your post so readers won’t have to search only to find it was not in their price range.

Expert Roundups

If you are not scared to reach out to people outside of your circle of influence, then you have to do an expert roundup.

• Start by picking your niche-specific topic (i.e. “building an email list”)
• Internet search for experts and their contact information
• Send ALL of them a short, one-question email asking if they could participate in your roundup (“…doing a roundup post, would be great to get an expert quote, could I get a few sentences one your top tip for building a quality email list by deadline, tons of appreciation…”)
• Expect that some experts won’t respond (which is why you emailed everyone you could find)
• Publish the expert responses you did receive in a post

Here is a secret about experts: They are regular human beings, just like you and me, and they love when people call them “Experts.”  That means when you ask for their expert opinion and publish in your post; they like to share it with their network.  Now your post is reaching the audience of the experts and influencers you included in your post.

What Types of Content Are You Going to Create?

Remember that quality content is useful, accurate, and evergreen.  Find out what type of content resonates with your ideal customers and then promote the heck out of it to broaden your reach.  Increased traffic is great, but the real purpose of content marketing is to generate quality leads for your business.  To do that you need quality content, so it all begins here.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Types of Content That Increase Traffic and Leads appeared first on Reputation Loop.

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via mimc

from Minneapolis Internet Marketing Consultant http://minneapolisinternetmarketingconsultant.com/types-of-content-that-increase-traffic-and-leads-36/
via mimc

from Minneapolis Internet Marketing Consultant http://minneapolisinternetmarketingconsultant.com/types-of-content-that-increase-traffic-and-leads-37/
via mimc