Using & Understanding Google My Business Insights
Google My Business provides a wealth of data and useful tools such as Google My Business Insights to help you get more from your Google business listings.
If you have a Google My Business account, you’re a few taps away from knowing every who, when, what, and where of how customers interact with your Google listings with Google Insights. These actionable insights show you the trends in your industry, in your area, so you can make the improvements that can put you ahead of your competition.
Data Points Google My Business Insights Gives for Each of Your Locations
Your free Google My Business account and listings not only help you show up in Google searches and on Google Maps. You also get Insights (also known as analytics) on your GMB listing engagement that show how people find your business and where they are coming from. You can also see how search users interact with your listing once they have found it.
- Total Searches
- Direct Searches
- Discovery Searches
- Total Views (Search & Maps)
- Search Views
- Maps Views
- Total Actions
- Website Actions
- Directions Actions
- Phone Call Actions
What’s New with Google My Business Insights?
BULK INSIGHTS FROM GMB DASHBOARD – Access 18 Months of Insights Data
Bulk insight was added to the Google My Business dashboard back in April. Why should you care? Because you can now select a custom date range for the data you need instead of relying on the one-week, one-month, or one-quarter standard report dates. This allows you to compare data in custom ranges to pinpoint improvements and negative trends in your optimization efforts.
If you manage multiple accounts with the Google My Business API, then you could download Insights data in bulk since January, but this is a huge GMB improvement for anyone managing multiple locations through the dashboard.
Getting More Out of Your Google My Business Account
Looking at search engine result pages, the local pack and knowledge panel give Google search users a large collection of useful information that makes it more likely they will click through to your website or request directions to your location. Google My Business Insights lets you see how customers are using the information you have on your GMB account to choose your business.
Off-site engagement such as map views and click to calls aren’t shown on your Google Analytics or Search Console reports. Use GMB Insights to discover how customers are interacting with your business on Google Search and Google Maps. Search users are highly engaged and primed to act on the information they find in search by visiting your website or location.
All the information you need to improve your search engine marketing and search engine optimization is just a few clicks away with Google My Business Insights.
About The Author
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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