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If you’re like most business owners, you have your hands full just trying to run and grow your business. Time is a limited resource, right? Choosing the best reputation management software for your online reputation management (also known as ORM) may not seem a priority but neglecting your online reputation could be devastating to the health of your business.
What customers think about your business has never been more important to small business success. When you think about the role the internet plays in the purchases you make for your own business and yourself, you know how influential a positive online reputation is to consumers.
Studies have shown that over 80% of online searchers follow up via an in-store visit. Think about this… Your next customer is more likely to find you through a mobile online search than driving by your storefront or billboard advertisement.
Proactive online reputation management is not a luxury, but a clear necessity. And with the right reputation management software and a solid Online Reputation Management (ORM) plan you’re prepared to handle any negative customer interactions and incorrect business information before they influence future customers.
Choosing the best Reputation Management Software for your business allows you to benefit from a buyer’s market that is heavily reliant on online reviews and ratings. Plus, with the right the right tools you don’t need to be a professional marketer or webmaster to create and sustain and winning reputation.
When choosing the best Reputation Management Software for your Online Reputation you need to look for a tool that offers a comprehensive range of features at the best price. Your Reputation Management Software should also be easy to set up, easy to use and provide stellar customer support.
If you did a search for Reputation Management Software you’d see there are dozens of options, but the best software automates most of your ORM tasks and makes growing a positive online reputation easy.
Cross check any reputation software you are considering against the following checklist to ensure you are getting everything you need for your business:
[ ] Price – subscription platform, no contract, for both single and multi-location?
[ ] Ease of Use – simple set up, clean UX, clear next step prompts?
[ ] How many and which review sites are monitored – major review sites and relevant industry sites?
[ ] Business listings and citations managed – build and monitor online listings, ensure citations are accurate and complete?
[ ] Process for gathering and managing reviews – review requests and workflow for negative reviews?
[ ] Dashboard with ratings and reports – dashboard view of reviews, real-time reporting, automated scheduled reports, export reports?
[ ] Alerts and notifications of new reviews and issues needing attention – email and text alerts for you and staff?
[ ] Social Media Promotion – automated social media sharing of best reviews?
[ ] Customer support that is responsive and helpful – email, chat, and phone support with extensive knowledge center?
Now you know how to choose the best Reputation Management Software to help you automate most of the day to day task of Online Reputation Management.
For your business to thrive in a competitive local marketplace, you must place a priority on creating a business reputation that attracts new customers and inspires referrals. Growing your business reputation online has a direct relationship to increasing revenue, increases your credibility, and demonstrates the value of your products and services.
Choose the Best Reputation Management Software and ensure your business has a system in place to improve your online reputation and create a shorter path to purchase by increasing your online visibility and demonstrating how you are a better choice over competitors.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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