Small Business Saturday 2107 is fast approaching, but there is still time to get your business in front of customers.
As usual, Small Business Saturday is sandwiched between the twin retail phenomenon known as Black Friday and Cyber Monday (BFCM) where big brands offer deep price cuts and doorbusters.
Major retailers have obvious advantages on BFCM, but on November 25th, Small Business Saturday 2017 is the day to celebrate and support small businesses and their contributions to local communities. Small business owners and local leaders across the country join together on Small Business Saturday to encourage consumers to shop locally and benefit their own communities and neighborhoods.
Be Easy to Find and Contact
Customers in your community will be using search engines and online maps to find local businesses that are selling what they are shopping for. Make sure your business shows up at the top of search engine and map results by optimizing your Google My Business Listing. Try the new Google Posts feature to highlight your best deals and what’s happening in your store.
You want customers to easily find you on Small Business Saturday (and the other 364 days of the year), so it’s essential that your business name, physical address, and phone number are consistent and present on the dozens of directories and websites that feed search engines local information.
It can be a time-consuming task to take on – creating, checking and correcting your business listings – but not impossible and very necessary. A more efficient way to ensure you are being found with correct information that puts you higher in search results is to use a low-cost Business Listing Management service that does it all for you.
Get Free Marketing Materials for Small Business Saturday 2017
As the official sponsor of Small Business Saturday, American Express is in its sixth year of promoting this event in thousands of communities across the country. Endorsed by the Small Business Administration (sba.gov), the “Shop Small” movement focuses on the brighter side of holiday shopping by promoting local merchants and encouraging people to shop within their communities.
WATCH THIS VIDEO: How to Use Free Shop Small Merchandise to Promote Your Business by American Express
Check Out the Shop Small Studio for Free Customized Marketing Materials and Tips
Celebrate customers and help attract new ones with customizable marketing materials from the Shop Small Studio. It takes less than a minute to fill in your store name and specialty to get started. Then you give them a name and email address your free material is downloaded to your device and a download link is sent to the email you provide.
Here are the two ways you will receive your download:
Print customizable material you can use right away like posters, event flyers, offer signage and save the dates.
Your free download includes:
⇒ Facebook cover photo and profile photo images customized with the business name you entered
⇒ 2 Social media images customized with your business name
⇒ Email scripting and email header (below), as well as badges and logos you can use on your website.
⇒ Tip sheets for your Social Media, Storefront, and Website
Using Social Media for Small Business Saturday 2017
Join the conversations happening on your networks around Small Business Saturday with #ShopSmall and #SmallBizSat (the “official” hashtags of Small Business Saturday). Jump right into the conversation on Twitter, Facebook, Google+, LinkedIn, and Pinterest.
Small Business Saturday Hashtags:
#SmallBizSat
#SmallBizSaturday
#ShopSmall
#ShopLocal
These hashtags trends high leading up to Thanksgiving. Use this window to promote your local business on social media. Repost popular Small Business Saturday posts, create eye-catching images of your business and products, and use the free customized logos and images you downloaded to entice customers to come spend some time and money with you on November 25th.
RELATED READING:
Local SEO Checklist: 9 Basic Tips to Get Found in Search
Holiday Local Marketing on a Small Budget
Increase Your Small Business Holiday Profits
Local SEO for Brick and Mortar Businesses – FREE GUIDE
Small Business Saturday is November 25, 2017
Encourage your customers to get out and support the places they love while shopping with and for the people they love on Nov 25. This is a chance to support local economies and celebrate the communities we live in.
Images Source: AmericanExpress.com
USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS
How to Optimize Your Google My Business Listing | 8 Low-Cost Digital Marketing Tactics | Local SEO Checklist: 9 Tips to Get Found Online | 2017 Reputation Management Checklist | Using & Understanding Google My Business INSIGHTS | Local SEO for Brick & Mortar Businesses Guide
About The Author
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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